For years, the world has looked to the "Blue Zones" — rare regions where people live exceptionally long lives — for inspiration. But while Blue Zones focus on lifespan, a new frontier is emerging: healthspan — the number of years lived in peak physical and mental health.

This new category, which we call Silver Zones, celebrates nations where people remain active, strong, and mentally sharp well into their seventies, eighties, and beyond. In a Silver Zone, you don’t just live long — you stay fit enough to hike, ski, and enjoy life’s adventures in later decades.

Norway: The World’s #1 Silver Zone

Norway tops the global Silver Zone Index, scoring highest in environmental quality, cultural support for outdoor living, and lifelong physicality. Over two-thirds of Norwegian adults meet the WHO’s recommended activity levels — and crucially, they maintain high activity rates after age 65.

This is fueled by friluftsliv — the Norwegian philosophy of "open-air living" — which makes outdoor activity a way of life, supported by world-class nature, clean air, and age-friendly policies. It’s no surprise Norway also ranks #1 globally for producing elite athletes per capita.

Science Meets Culture: The Norwegian Longevity Pill

The same inside-out resilience that powers Norway’s athletes can also fuel everyday longevity. be(vivo) Elevate — known as The Norwegian Longevity Pill — combines advanced NAD+ science with the principles of endurance and cellular repair that define Norwegian vitality.

By boosting NAD+, supporting cell regeneration, and improving energy at the mitochondrial level, it helps you keep performing — year after year.

A Blueprint for a Stronger, Longer Life

The lesson from Norway and other Silver Zones is simple: make the healthy choice the easy choice. Integrate movement into your daily life, connect deeply with nature, and protect your body at the cellular level. That’s how you not only live long — but live strong.